Client:
Coors Light
Challenge:
Create an activity that would give Coors Light a big brand presence in Galway
Solution:
Coors Light Live at the Latin Quarter May Bank Holiday Music Weekender 2012 was an exciting weekend of free gigs encompassing all the bars in Galway's Latin Quarter.
The outdoor ‘pop-up' gigs and customised visibility throughout the venues created a festival feel. The weekender was promoted via press, outdoor, digital, admobiles & radio.
Tickets to all shows were free and issued on a first come first served basis at each venue on each night.